CASE STUDY: SETTLER HOMES

From $70K to $240K — How Settler Homes Tripled Revenue in One Year with a Steady-Growth Pricing Strategy

A 40+ unit short-term rental portfolio across Dubai optimized with dynamic pricing, Airbnb SEO, and OTA visibility—driving steady, predictable revenue growth.

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Overview

Settlers Home manages 30+ apartments across Dubai’s top neighborhoods — from Marina to JVC and Shoreline.
They had great spaces, but their performance didn’t reflect it.

Static pricing, generic listing content, and missing amenity data meant fewer bookings, lower visibility, and underused potential.

Goal:
To turn Settlers Home’s portfolio into a dynamic, guest-focused system that adapts to demand, speaks to the right audience, and earns more — without increasing operational workload.

At a glance

40+ active listings across Dubai
Smart pricing setup via PriceLabs
SEO-optimized listings and refined photo flow
Full amenity and filter audit across OTAs

The Problem

Static Pricing

Nightly rates didn’t respond to demand or seasonality, leaving money on the table.

Generic Listings

Descriptions didn’t speak to any guest type — families, remote workers, or long-stayers.

Unoptimized Photos

Galleries lacked flow, and cover images didn’t capture what made each stay unique.

Incomplete Amenities

Missing tags limited visibility in filtered searches.

The Result:

Lower conversion rates, uneven occupancy, and missed revenue opportunities.

Our Approach

Set Up Smarter Pricing with PriceLabs

Defined clear base, minimum, and maximum rates per unit
Added dynamic last-minute and orphan-gap discounts
Created custom pricing rules per listing based on location and value
Adjusted for seasonal demand to prevent underpricing or vacancy

Rewrote Listings to Be Clear, Helpful, and Bookable

Recrafted all titles and descriptions using Airbnb SEO best practices
Highlighted value drivers — fast Wi-Fi, baby gear, proximity to key areas
Tailored tone and copy to guest type (families, professionals, digital nomads)
Made the text easy to skim, visually clean, and built for conversion

Fixed Photo Galleries + Amenities

Audited and corrected amenities across all platforms
Added missing filters to improve search visibility
Restructured photo flow: Hero → Living → Sleep → Bath → Extras
Upgraded hero images to increase CTR and ranking performance

Leveraged OTA Promotion & Pricing Intelligence

Used OTA promotion strategies on Booking.com and Agoda to raise ADR while maintaining visibility
Monitored and adjusted prices weekly using PriceLabs and performance data to optimize for both occupancy and profit
Ensured 90%+ occupancy year-round by balancing long-term pacing with event-driven spikes

Results

In just 12 months, Settler Homes grew from $70K → $240K in booking revenue.
That’s a 3.4x revenue increase, driven primarily by ADR gains, not discounts.

Occupancy held steady. Guest quality improved.
And each pricing adjustment built on the last like steps on a staircase — not spikes on a chart.

Revenue didn’t explode overnight — it climbed deliberately and predictably.

+19%

Occupancy Growth
3.4x

Revenue Increase
+85%

Higher Airbnb Conversion Rate

Before

After

What`s Next

Keep Momentum Going
Continue weekly pricing reviews and use guest feedback to fine-tune listings, strengthen pacing, and add high-value amenities that boost bookings.

Stay Ahead of the Market
A/B test hero photos and titles quarterly, and track OTA updates to keep every listing optimized and performing above market trends.

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