How Unique Away Boosted Bookings by 50% Without Touching Rates.
Overview
Unique Away manages 20+ short-term lofts across NY & NJ. The spaces had personality—but online, that didn’t fully translate. They needed listings that worked: consistent voice, guest-friendly galleries, accurate amenities, and synced content across OTAs and direct.
Here’s how we changed that.
The Problem
Inconsistent Listings
Voice and structure varied by unit, details were missed, content aged quickly and branding felt uneven.
Photos That Didn’t Sell
Galleries were out of order and didn’t highlight what made each place special—workspace, family gear, or views.
Outdated Metadata
Titles, descriptions, and amenities weren’t optimized for search or guest expectations.
Fragmented Brand
Each building needed its own identity while still feeling part of Unique Away, mid-term rentals weren’t clearly positioned.
Our Approach
Rewrote Every Listing
Updated titles, descriptions, and tone to be consistent, human, and guest-focused, with SEO baked in for visibility.
Fixed the Photos
Reordered galleries to a guest-first flow—hero → living → sleep → bath → extras—while selecting hero shots that pop and show real value.
Synced Everything with Hostaway
Pushed changes through Hostaway so Airbnb, Booking.com, and direct stayed perfectly in sync—no more messy updates.
Updated Amenities
Built a shared amenity inventory, corrected missing/outdated tags, and leveraged platform-specific filters to boost search and set clear expectations.
Improved the Direct Site
Refreshed the Hostaway direct booking site to match voice, revamped the WordPress/Elementor site for mid-term rentals, launched a separate Hostaway site for mid-term stays.
Built Branded Sub-Pages
Created simple Canva sub-pages for each building—each unique yet still clearly “Unique Away”—and linked back to the Hostaway engine.
Results
+20%Airbnb Impressions
+25%On Booking.com Bookings
+50%Airbnb Booking Conversions
Before and after
What's Next
A/B Test Titles & Hero Shots
Iterate quarterly on top-performing keywords and lead images to compound the SEO + CTR gains.
Dynamic Pricing Optimization
Set up PriceLabs rule-based adjustments and review them weekly — fine-tuning pacing, last-minute, and early-bird discounts to stay competitive and maximize RevPAR.
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